The World Wrap Masters series of 2026 kicks off in Dubai from 13th-15th January hosted at FESPA Middle East show at The DEC in Dubai, bringing together the best wrap professionals for a three-day competition to show off creativity, speed and technical skill.

Over the three days, competitors will go through numerous judged rounds, testing their abilities in concept, execution, precision, and speed. The judges of this competition include our renowned FESPA judges Kiss Lajos, Ivan Tenchev, Penélope Garrido Milla and Carlos Ruiz Fort. Also, Paige Walton from The Vehicle Wrapping Academy in the UK will be joining as a new recruited FESPA Judge.

During Day 1, the competitors will be briefed, the opening ceremony will take place as well as the first round and a creative wrapping round. Day 2 will feature round 2, round 3 and day 3 will include the both the semi-finals, the final as well as the announcement of the winner. Many talented wrappers have applied to participate, this year’s event features around 10 competitors, including competitors from Denmark, Russia, UAE, Japan, Kazakhstan, Hungary and Bulgaria. This competition is proudly sponsored by leading industry names, including Hexis, Wrapstock, Protokona and AGMC. Their involvement ensures high-quality materials, tools and logistical support are on hand throughout.

The winner of World Wrap Masters Middle East will earn the opportunity to compete in the World Wrap Masters Final at FESPA Global Print Expo 2026 in Barcelona, where they will go head-to-head with top wrappers from other regional competitions around the globe.