Based in Madrid, Carlos Ruiz Fort is an Avery Dennison Specialist Trainer with over 27 years of industry experience and more than 13 years as an official Avery Dennison trainer.

Carlos, together with Penélope Garrido, is the proud co-owner of Alta Wrapping Academy, the official AD Wrap Center of Avery Dennison Spain. The academy is recognised as one of Spain’s leading training centres for sign makers and professional applicators.

Known for his precision, attention to detail, and commitment to excellence, Carlos is renowned for his ability to identify the unique strengths of each participant and help them reach their full potential. His teaching style combines technical mastery with a passion for sharing knowledge — qualities that make him a respected figure across the wrapping community.

Before founding Alta Wrapping Academy in 2015, Carlos established Alta Rotulación, through which he installed graphics across Spain and Europe. His long-standing dedication to the craft continues to inspire new generations of wrappers and installers.

“Teaching allows me to share everything I’ve learned in this industry I love — and to see others grow and succeed through their own passion and precision.””