After a series of fast-paced and creative wrapping challenges, Simon Jokumsen of Folie Fashion, Odense, Denmark, has been crowned World Wrap Masters Sweden 2025 Champion.
This year’s competition brought together 10 competitors. Over multiple rounds including semifinals and finals, wrappers demonstrated exceptional technical skills, creativity, and speed.
During the final, competitors were tasked with wrapping each side of a Volkswagen ID-BUZZ Cargo van using 3M’s IJ280 film with a glossy laminate, printed on an Epson eco-solvent printer.
The judging panel included Ole Solskin, who also served as host, and Brian Malev from 3M. The event was organised by KA Olsson & Gems, with 3M as the main sponsor.
• 1st Place / Champion: Simon Jokumsen – Folie Fashion, Odense, Denmark
• 2nd Place: Zaki Rasoul – Accord Skylt & Reklam, Malmö, Sweden
• 3rd Place: Bilal Usmanov – T58, Solna, Sweden
During his interview following his win, Simon said “I just do what I always do and deliver quality. Zaki did too, but I was faster,” he said. “I love traveling, meeting the other guys. This is my sport. I don’t play football, I do this!”
Event host and judge Ole Solskin praised the level of skill and sportsmanship shown by the competitors:
“We had two very skilled finalists,” he said. “Rasoul even beat the reigning world champion in the semi-finals and did a great job.”
Simon will compete at the World Wrap Masters Final 2026 taking place at FESPA Global Print Expo 2026 from 21st – 22nd May in Barcelona, he will joined by other winners of regional World Wrap Masters competitions.